Description

Wipe it on. Natural ingredients safely liquefy dirt, sweat, grime, stains and smudges on contact. Life-renewing, non-greasy natural lanolin softens and restores suppleness and reduces the appearance of scuffs and scratches.

• Perfect for softening stiff new leather
• pH balanced
• No residue
• No petroleum products to harm stitching

The best one-step treatment for cleaning and conditioning leather:

Car seats and interiors Equestrian tack Clothing

Boots Furniture Shoes

Belts Sports equipment Luggage

Handbags Briefcases And lots more

Value Proposition

• Only one step cleaner/conditioner on the market
• Perfect for softening stiff new leather
• pH balanced
• No residue
• No oil or petroleum products to harm stitching
• 99% natural, very little preservatives used

How It Works

Put on, let sit, wipe off. Natural ingredients safely liquefy dirt, sweat, grime, stains and smudges on contact. Life-renewing, non-greasy natural lanolin softens and restores suppleness and reduces the appearance of scuffs and scratches. (not for Not suede or nubuck)

Not a polish. Leather looks healthy, not shiny.

See Instructions Slideshow

Competitive Advantage

• No other one step cleaner/conditioner on the market.
• Endorsed by “The Queen of Clean.”
• Contains no alcohol, oil, or petroleum products.
• Soon undergoing dermatology testing to prove that Leather CPR is hypo-allergenic. No other product would ever attempt to do this.
• Many companies have tried to reverse engineer Leather CPR. It is impossible. Leather CPR has hired the best reverse engineering laboratories to copy Leather CPR, and they couldn’t.

Successful Distribution

Distributed nationwide in very prestigious stores and also mass market stores. Restoration Hardware, Wilsons Leather, True Value, Ace Hardware, Bed Bath & Beyond. Wal-Mart. Also sold in equestrian stores. Wal-Mart has dropped all leather care products except for LeatherCPR, even though Leather CPR is not the cheapest product

Press Coverage

Linda Cobb, the Queen of Clean, refers to LeatherCPR as “the best” leather cleaner & conditioner. Many books on cleaning and equestrian books refer to Leather CPR.

Competitive Advantage

Two other products are sold in Japan as “leather cleaners/conditioners.” They are, in fact, not.

A shoe polish. We wouldn’t recommend using a shoe polish on glove soft leather. Directions say, “Use sparingly.” This means Renapur leaves a residue. This is not good for glove soft leather or leather furniture. (Leather CPR leaves no residue.) Okay for shoes. Not dermatologist tested	A shoe polish. We wouldn’t recommend using a shoe polish on glove soft leather. Leaves a residue. This is not good for glove soft leather or leather furniture. (Leather CPR leaves no residue.) Waxy Plug up pores. Leave residue. Okay for shoes. Not dermatologist tested
Leather CPR Only highest quality ingredients. Excellent for glove soft leather. Excellent for leather furniture Dermatologist tested

Testimonial

Listen to testimonial from leather aficionado.

—–Forwarded Message—–
From: Doug **** <*******@earthlink.net>
Sent: Feb 17, 2009 10:18 PM
To: **@leathercpr.com
Subject: Great Product!

Jo,

My son T**** is a 14 year old baseball player and has traveled all around the country the past two years playing for The A***** Bat Company in Placentia, CA. His 13 year old team last year was a National Finalist at Disneys Wide World of Sports Complex in Orlando, FL. He is a middle infielder and very, very particular about the care of his greatest friends…his gloves. He is one of those young players who takes great pride in caring for his equipment, because his equipment takes care of him. Defense is his greatest love and he has searched high and low for the best products to apply to his gloves. He has used every kind of marketed oil and foam products he could find that claim to clean and protect the leather of the baseball gloves he so depends on for his success. All of them, and I mean all of them, have left their negative impression on his gloves, i.e., stains, residual oil, leather discoloration, and worst of all added weight. The oils are so heavy they actually accumulate in the leather over time which literally sucks the life right out of the glove.

Which brings me to the point of this email. We found the purple tube of Glove CPR at Chicks Sporting Goods in Tustin,CA and had to keep trying to find that magic product. That was three months ago and I can assure you, there will not be another product touch his gloves or any body else glove that he works on, other than Glove CPR. We have both used it now and are completely impressed at the quality of the product. Until you have actually used all of the different products out there, it is hard to describe to someone just how good this product works. First off, it takes just a small dab to cover a big portion of the glove. Secondly, it goes on so easy with absolutely no “wetness” effect at all. It is the cleanest and lightest product I have ever felt and seen go on to a baseball glove. It seems to not be sensitive to the weather change as well. This may surprise you, but weather plays crazy games with a baseball glove. The heat and humidity in some parts of the country literally draw the oils to the surface which interferes greatly with ones defensive feel and effectiveness. Cold temperatures cause the oils to get hard and really have a negative effect on performance. Whatever it is in Glove CPR, none of the varying conditions have a negative effect on the performance of his gloves. As of right now, he really has found that magic product. Oh and by the way, if you didn’t already know this…..baseball players are the most superstitious athletes on the face of the earth. When they find something that works for them, they stay very loyal to the product or process, whatever that may be.

There are over 100 youth players in the Anderson Program. Almost all of them know how fanatical T**** is about his gloves and the care he provides to them. I wanted to let you know that I will be sending a similar message to the group in hopes they will give your product a try. We have players in the program that live in all Southern California Counties and play at various high school in those counties.

Lastly, you must know I never write testimonials for products. But after years of putting bad products on such quality leather gloves that cost a great deal of money and mean so much to the possible future of a young man, I felt compelled to reach out with my thoughts and assessment of Glove CPR. Congratulations on a great quality product. Good luck with future sales.

Doug ****
Placentia, CA.

Sell Sheet

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